VP of Brand Marketing

VP of Brand Marketing

About Kraken

Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.  Founded in 2011 and with over 4 million clients, Kraken is one of the world's largest, most successful bitcoin exchanges and we're growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets.  We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent. Let's change the way the world thinks about money! Join the revolution!

About the Role

Do you want to change the world? Kraken is a market leader in one of the most innovative and fastest growing industries on the planet. As the VP of Brand Marketing you will have the opportunity to help shape and architect the future of our brand and our company. This role will have significant leadership opportunity and responsibility to elevate our brand across geographies, customer types and channels. You will have oversight and responsibility for our brand strategy and plans, budget, KPIs and overall impact. You bring experience building brands and can develop a comprehensive, strategic marketing approach for a cutting-edge company at the intersection of cryptocurrency and financial services. You’ll have at your disposal a range of resources that you can leverage as you grow a top-tier brand marketing team and operation.


    • Further define and evolve the Kraken brand strategy, and craft brand marketing strategies to support the company’s global growth objectives 
    • Work closely with business strategy and product management teams to gain intimate understanding of both business objectives and product roadmaps, and optimize brand communications to help drive progress
    • Guide, mentor and develop a team of marketing professionals across content, sponsorships, events, social media/influencers, PR/communications and creative design
    • Develop and execute a global, multi-channel brand plan in its entirety; oversee idea generation, channel growth initiatives, campaign planning and execution, and success metrics 
    • Develop and maintain brand standards and attributes, and work closely with all external-facing teams to consistently reinforce brand objectives
    • Propose an annual brand marketing budget and effectively allocate and manage the budget to achieve optimal impact for the brand and business
    • Establish goals and measure performance of all marketing campaigns, optimizing strategies to drive growth and reputation
    • Develop an efficient marketing operation, with defined workflows, clear roles and accountabilities, and high quality outputs


    • 8+ years leadership experience and proven track record in marketing and/or brand strategy
    • Deep creativity and vision for brands with track record of developing winning ideas and campaigns that make a difference
    • Experience in marketing to both B2B and B2C marketplaces
    • Expertise in brand strategy, and one or more marketing disciplines across content, creative, PR/media, product marketing
    • Experience developing and leading global teams, including strong people management and team building skills
    • Outstanding decision-making skills and ability to drive progress and produce results with little oversight 
    • Excellent project and workflow management skills; ability to prioritize and manage multiple projects with competing deadlines simultaneously
    • Highly effective organization and communication skills, and ability to work across functions and at all levels of management
    • Developed quantitative and analytical skills to understand and optimize marketing and brand performanceIntimate knowledge of financial services, exchange marketplaces, trading or gaming
    • Knowledge and understanding of cryptocurrency markets, ecosystem and ethos 
    • Comfortable working in an entrepreneurial, fast-paced, growth-focused environment
We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.

Check out all our open roles at https://jobs.lever.co/kraken. We’re excited to see what you’re made of.  

Learn more about us:
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