SecurityScorecard

San Francisco
201-500 employees
SecurityScorecard is a security platform used for predicting and remediating potential security risks.

VP, Revenue Marketing

VP, Revenue Marketing

This job has closed but is shown for context on data science work at SecurityScorecard.

About SecurityScorecard

Funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV, Riverwood Capital, and others with over $290 million in funding, SecurityScorecard is the global leader in cybersecurity ratings and the only service with over 2M+ companies continuously rated. Founded in 2013 by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, SecurityScorecard’s patented rating technology is used by over 16,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, and cyber insurance underwriting. This is done by measuring your and your vendors' cyber-health by assigning a security rating of "A" through "F" based on outside-in, non-intrusive data. SecurityScorecard continues to make the world a safer place by transforming the way companies understand, improve and communicate cybersecurity risk to their boards, employees, and vendors. 

SecurityScorecard is headquartered in NYC with over 260+ employees globally. Our culture has helped us be recognized by Inc Magazine as a "Best Workplace," "Best Places to Work in NYC" by Crain's NY, and one of the 10 hottest SaaS startups in NY for two years in a row. 

About the Role

The Vice President, Revenue Marketing is a talented marketing executive with extensive experience in demand generation, freemium models, digital marketing, account based marketing, and channel marketing.

This is a mission critical role that involves both hands on execution and the ability to work with internal stakeholders to develop multi-channel marketing strategies designed to accelerate growth. This role is responsible for the success of the entire sales pipeline and sourcing 50% of the organization’s revenue. In addition, you will lead and grow a team of talented marketing professionals focused on revenue generating activities.

What you will do

  • Develop and execute demand generation and account-based programs that drive revenue through direct and indirect sales teams
  • Develop and execute campaigns to increase our freemium program
  • Collaborate with our BDR & sales team to support a complete lead to deal sales cycle
  • Work with product marketing, solutions marketing, and corporate marketing to build a strategic campaign framework
  • Manage the field and partner marketing team and work with the broader channel sales & alliances group to drive indirect sales
  • Oversee the digital marketing and marketing operations activities, as well as external digital agencies, developers, UI/UX designers and other contractors to drive revenue and create a flawless digital experience
  • Work with a cross-functional team to increase inbound traffic that converts through the pipeline from qualified leads to opportunities to closed won customers.
  • In conjunction with Sales Operations, enhance and improve upon the end-to-end lead management process, including lead capture & lead nurturing, while also exceeding internal service-level agreements for lead scoring, lead acceptance, recycling, and lead disqualification, that feed into the appropriate nurture streams.
  • In conjunction with customer marketing, develop account based customer marketing strategies (ABM), to enhance upsell opportunities, support new product launches, and improve retention
  • Forecast, measure, analyze and report on the impact of demand generation and account based marketing activities on sales pipeline, revenue, and sales cycle length
  • Develop a high-performing marketing team
  • Manage the Revenue Marketing budget

Basic Qualifications

  • 5+ years in progressive leadership role in marketing, including team building and leadership
  • B2B enterprise technology, SaaS, freemium, and startup/hyper-growth experience.
  • Deep understanding of the MarTech stack and digital tools such as Outreach, Marketo, Google analytics and SalesForce
  • Experience managing freemium Saas Model
  • Channel and Alliance global marketing experience

Additional Qualifications

  • Cybersecurity/Saas experience strongly preferred
  • Ability to create end-to-end lifecycle analytics, in partnership with the Sales Operations team, to enable accurate lead capture, attribution and analysis of revenue generating activities
  • Experience marketing in a B2B context with both channel partners and direct sales force
  • Strong ability to find the right mix of marketing up and down the funnel
  • International experience
  • Bachelor’s degree preferred

Benefits

We offer a competitive salary, stock options, a comprehensive benefits package, including health and dental insurance, unlimited PTO, parental leave, tuition reimbursements, and much more!

SecurityScorecard embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skillsets, ideas, and perspectives. We make hiring decisions based upon merit and do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

This job has closed but is shown for context on data science work at SecurityScorecard.
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