Brand Marketing Manager job description
A template to copy and adapt. Hiring? Edit it for your company and post it free. Job hunting? Use it to check how your experience lines up.
About the role
We're hiring a Brand Marketing Manager to own how we look, sound and show up in the market, and to run campaigns people remember.
What you'll do
- Own the brand platform, guidelines and voice
- Plan and run brand campaigns across channels
- Brief and direct designers, video producers and agencies
- Manage partnerships and sponsorships
- Measure brand health and campaign impact
- Review work across the company for consistency
- Work with communications and product marketing on launches
What you'll bring
- 4+ years in brand marketing, in-house or agency
- Campaigns you can show from brief to results
- Strong creative judgment and feedback skills
- Experience managing agencies and budgets
- A way of measuring brand you can explain
- Excellent writing
Nice to have
- Video production experience
- Experience at a consumer brand
- Events or sponsorship experience
- Design skills in Figma
Pay
Base salary of $181k to $253k, depending on experience.
How this compares to real brand and communications job posts
- The pay range above is the middle half of published salaries on 20 full-time brand and communications posts on HeyMarketers in the last 12 months (median $228k). Posting a range gets more applicants, and several US states require it.
- Tools most often named: Generative AI (25% of posts). Only list the ones the job really uses.
- 46% of the 101 open brand and communications roles right now are remote. Say clearly whether yours is remote, hybrid or on-site.
- Lead with outcomes the role owns. Candidates skim responsibilities and read what success looks like.