Marketing career guides
What each role actually does, how it's measured, the tools employers ask for and what it pays, with numbers from the marketing jobs posted on HeyMarketers. Plus the interview questions you'll get.
- SEO Specialist
SEO specialists grow organic traffic and signups by fixing what stops search engines from understanding a site and by building pages people are searching for.
6 open roles
Interview questions - Content Marketing Manager
Content marketing managers plan and ship the articles, guides, newsletters and videos that bring in an audience and turn it into customers.
26 open roles · median $207k
Interview questions - Growth Marketing Manager
Growth marketing managers find and scale the channels and experiments that grow signups, activation and revenue, usually across the whole funnel.
57 open roles · median $209k
Interview questions - Demand Generation Manager
Demand generation managers create qualified pipeline for B2B sales teams through paid, events, content and account-based programs.
57 open roles · median $209k
Interview questions - Performance Marketing Manager
Performance marketing managers run paid search, paid social and other paid channels to acquire customers at a profitable cost.
46 open roles
Interview questions - Lifecycle Marketing Manager
Lifecycle marketing managers use email, push, in-app and SMS to turn signups into active, paying, loyal customers.
35 open roles · median $172k
Interview questions - Product Marketing Manager
Product marketing managers decide how a product is positioned, launch what the company builds, and give sales the story and tools to win.
98 open roles · median $200k
Interview questions - Brand Marketing Manager
Brand marketing managers shape how a company looks, sounds and is remembered, and run the campaigns that build that memory.
101 open roles · median $228k
Interview questions - Communications Manager
Communications managers run PR and media relations, executive voice and crisis response, so the company is understood and trusted.
101 open roles · median $228k
Interview questions - Social Media Manager
Social media managers grow a brand's audience and engagement on social platforms and turn that attention into customers and community.
34 open roles · median $133k
Interview questions - Partner Marketing Manager
Partner marketing managers grow revenue through other companies' audiences: integrations, resellers, agencies, affiliates and co-marketing.
25 open roles
Interview questions - Marketing Operations Manager
Marketing operations managers run the systems, data and processes behind marketing: automation, CRM, attribution, lead routing and reporting.
43 open roles
Interview questions - Event Marketing Manager
Event marketing managers plan and run conferences, field events, dinners and webinars that build relationships and create pipeline.
30 open roles
Interview questions - Head of Marketing
Heads of marketing own the marketing strategy, budget and team, and are accountable for marketing's contribution to growth.
14 open roles
Interview questions - Fractional CMO
Fractional CMOs lead marketing part-time for several companies at once, setting strategy and building teams without a full-time executive salary.
14 open roles
Interview questions