What skills should I put on a marketing résumé?

Across 1,339 marketing job posts on HeyMarketers, the most requested skills are stakeholder management, positioning and messaging, AI tools, budget management, attribution and measurement and go-to-market. List the ones you have results for, and match the wording of the job post.

How long should a marketing résumé be?

One page for most people, two if you have 10+ years of relevant experience. Recruiters skim, so lead with your strongest results.

Should I include a portfolio?

Yes. Link to work samples, campaigns, case studies or accounts you grew. Marketing results are easy to show, and a link is more convincing than a claim.

Marketing résumé examples and the keywords employers want

We read 1,339 marketing job posts on HeyMarketers to see what companies actually ask for. Use it to choose what goes on your résumé, then check it against open roles.

Résumé guides by specialty

Keywords employers ask for

Share of 1,339 marketing job posts on HeyMarketers that mention each skill or tool. Use the ones that are true for you, in the words employers use, so applicant tracking systems and recruiters find them.

Skills

69%Stakeholder management
42%Positioning and messaging
37%AI tools
34%Budget management
32%Attribution and measurement
30%Go-to-market
27%A/B testing and experimentation
24%Product launches
22%Funnel and conversion optimization
21%Paid media
19%Demand generation
17%Influencer and creator marketing

Tools

12%Salesforce
12%SQL
11%Asana, Jira or Notion
10%Instagram
10%Excel or Google Sheets

Example: Marketing Manager résumé

Summary

B2B marketing manager with 6 years at SaaS companies. Built the demand engine at a Series B startup from 0 to 40% of pipeline, and ran launches, content and paid programs on a $1.2M budget.

Experience bullets

Grew marketing-sourced pipeline from $2M to $7.5M in 18 months by rebuilding the paid, content and webinar programs around one ideal customer profile.
Cut cost per qualified lead 35% by moving budget from broad paid social to search and retargeting, measured with multi-touch attribution in HubSpot.
Led the launch of a new product line: positioning, website, sales deck and launch campaign, reaching 300 paying customers in the first quarter.
Started a weekly newsletter that grew to 18,000 subscribers and sourced 12% of new trials.
Hired and managed a team of 3 (content, lifecycle and design) and a pool of freelancers.

The numbers are examples of the shape a strong bullet takes. Use your own, and keep each bullet to one result. Lead every bullet with the result, then how you got it. Hiring managers skim for numbers tied to revenue, pipeline or growth.

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How to structure a marketing résumé

One page, two at most: Put your most recent and relevant roles first. Drop roles older than 10 to 15 years unless they matter for this job.
A summary that says what you're great at: Two or three lines: your specialty, years of experience, the kind of company, and your best result.
Results, not duties: Every bullet starts with a verb and ends with a number: revenue, pipeline, signups, conversion, traffic, cost.
Tools and skills in plain words: List the platforms you've used for real. Recruiters search résumés for exact tool names.
Links: Portfolio, writing samples, case studies or the accounts you grew. Marketing is easy to show, so show it.

Questions

What skills should I put on a marketing résumé?: Across 1,339 marketing job posts on HeyMarketers, the most requested skills are stakeholder management, positioning and messaging, AI tools, budget management, attribution and measurement and go-to-market. List the ones you have results for, and match the wording of the job post.
How long should a marketing résumé be?: One page for most people, two if you have 10+ years of relevant experience. Recruiters skim, so lead with your strongest results.
Should I include a portfolio?: Yes. Link to work samples, campaigns, case studies or accounts you grew. Marketing results are easy to show, and a link is more convincing than a claim.

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