Fractional CMO job description
A template to copy and adapt. Hiring? Edit it for your company and post it free. Job hunting? Use it to check how your experience lines up.
About the role
We're hiring a Fractional CMO to lead our marketing two days a week: set the strategy, build the plan and team, and get pipeline growing.
What you'll do
- Assess our current marketing and set a 90-day plan
- Own marketing strategy, positioning and budget
- Lead our marketing team and agencies
- Set goals and report progress to the CEO
- Hire or advise on hiring key marketing roles
- Fix the highest-impact channels first
- Prepare the function for a future full-time leader
What you'll bring
- 10+ years in marketing, with senior leadership experience
- Experience at companies at our stage
- A track record of growing pipeline or revenue
- Experience leading teams and agencies
- Comfort working part-time across several priorities
- References from past CEOs or clients
Nice to have
- Previous fractional engagements
- Experience in our market
- Fundraising or board experience
- Hands-on channel depth
How this compares to real marketing leadership job posts
- Tools most often named: Generative AI (20% of posts). Only list the ones the job really uses.
- 29% of the 14 open marketing leadership roles right now are remote. Say clearly whether yours is remote, hybrid or on-site.
- Lead with outcomes the role owns. Candidates skim responsibilities and read what success looks like.