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Head of Marketing job description

A template to copy and adapt. Hiring? Edit it for your company and post it free. Job hunting? Use it to check how your experience lines up.

About the role

We're hiring a Head of Marketing to own our marketing strategy, team and results, and to build the function for our next stage of growth.

What you'll do

  • Own the marketing strategy, plan and budget
  • Own marketing's pipeline and revenue targets with sales
  • Build, hire and lead the marketing team
  • Set positioning and brand with product and leadership
  • Choose and scale the channels that work
  • Report marketing performance to the CEO and board
  • Bring AI and automation into how the team works

What you'll bring

  • 8+ years in marketing, with 3+ leading teams
  • A track record of growing pipeline or revenue
  • Experience building a team
  • Strong strategic and analytical skills
  • Excellent communication with executives
  • Hands-on depth in at least one channel

Nice to have

  • Experience at a company at our stage
  • Experience in our market
  • Board-level reporting experience
  • Product-led growth experience

How this compares to real marketing leadership job posts

  • Tools most often named: Generative AI (20% of posts). Only list the ones the job really uses.
  • 29% of the 14 open marketing leadership roles right now are remote. Say clearly whether yours is remote, hybrid or on-site.
  • Lead with outcomes the role owns. Candidates skim responsibilities and read what success looks like.

Hiring a Head of Marketing?

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