Performance Marketing Manager job description
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About the role
We're hiring a Performance Marketing Manager to scale customer acquisition across paid channels at a healthy CAC. You'll own our paid budget, creative testing and measurement.
What you'll do
- Own paid acquisition across search and social, with targets for CAC and payback
- Plan, pace and forecast the monthly paid budget
- Run a weekly creative testing program with design
- Keep tracking and conversion APIs accurate
- Run incrementality tests to guide budget decisions
- Find and test new paid channels
- Report results and learnings to the team every week
What you'll bring
- 3+ years managing paid campaigns with meaningful monthly budgets
- Hands-on expertise in Google Ads and Meta, plus at least one other platform
- A track record of scaling spend at target efficiency
- Strong analytical skills; comfortable with spreadsheets and analytics tools
- Experience with tracking, pixels and conversion APIs
- Good creative instincts and experience briefing designers
Nice to have
- LinkedIn Ads for B2B
- TikTok or YouTube experience
- SQL
- Incrementality or media mix modelling experience
How this compares to real paid acquisition job posts
- Tools most often named: TikTok (28% of posts), Generative AI (28% of posts), Google Ads (11% of posts). Only list the ones the job really uses.
- 24% of the 46 open paid acquisition roles right now are remote. Say clearly whether yours is remote, hybrid or on-site.
- Lead with outcomes the role owns. Candidates skim responsibilities and read what success looks like.