Paid Social Lead (Americas)

Overview Creatively Squared makes paid social ads for global brands like Unilever, Philips and Bayer, using a global network of creators. We're not an agency. Our technology does the heavy lifting, and our people bring the judgement and own the client relationship. You'll look after a set of enterprise brand accounts across the Americas as the lead on each account. You'll run the weekly calls, decide what goes live, read the results and tell clients what's next. You'll also help shape the AI tools that support your work. Remote, Americas. Flexible hours. You'll need to be available for client meetings in the Americas and for calls with our Brisbane leadership team when needed. Full-time · Projects team · Start: ASAP Pay: USD $65,000 to $85,000 base, plus up to 15% performance bonus and equity What you'll do - Lead enterprise relationships. Run weekly calls with senior brand teams, and work closely with their media agencies to get the best results. - Run the media. Know campaign types, campaign and ad set structures, and how optimisation works. Set up, check and optimise campaigns in Meta and TikTok yourself. - Get ads live. Work with clients' media teams to launch every round on time, keep production moving, and flag risks early. - Judge and approve. Decide which ads go live and which to pause, keep or refresh, backed by data and brand science, and share what's working with our creative team. - Make the creative better. Read the signals in the results to see how creative is shaping media performance and delivery: what stops the scroll, what holds attention, what drives action. Turn that into clear direction for the next round of ads, and explain it to clients in plain English. - Shape our tools. Help improve the AI tools our team uses every day, so the work gets faster and sharper. About you - 7+ years in paid social, with large consumer brands, or agency-side with D2C brands running a creative engine. - You've led senior client stakeholders yourself, not through an account team. - Hands-on with Meta and TikTok ad accounts. You've built campaign structures, managed budgets and optimised campaigns yourself, especially reach, awareness, engagement and traffic campaigns. - You get creative. You can explain why an ad is or isn't working, and how creative affects reach, cost and delivery, not just what the numbers say. - You know the difference between building mental availability and simply entertaining people. Binet and Field and Byron Sharp shape how you judge creative. - You already use AI to cut your own workload, and you can show us how. - You've owned results for accounts yourself. - Organised and proactive. You juggle several accounts and flag problems early, across time zones. - Clear, direct communicator. You know when to jump on a call to solve a problem with a client, and when a short written brief will get the team moving. Bonus points if you have - Experience with creator-style video ads - Experience with a creative platform like Motion, or an analytics platform like Triple Whale This role is not for you if - You need a team to deliver. - You've never run an ad account yourself. - You want a strategy-only role. - You'd rather present the work than do it. - You want a set playbook. We're still building it, and you'll help write it. Why Creatively Squared? - We care about doing great work and having a life outside it - Fully remote - Last Friday of every month off - Unlimited leave, minimum 4 weeks a year plus public holidays - Annual team retreat, usually in Bali - Work with some of the world's biggest brands