Growth Marketing Manager job description
A template to copy and adapt. Hiring? Edit it for your company and post it free. Job hunting? Use it to check how your experience lines up.
About the role
We're hiring a Growth Marketing Manager to own signup and activation growth. You'll run experiments across the funnel, scale the channels that work and share what you learn.
What you'll do
- Own the growth model and weekly reporting on signups, activation and revenue
- Run a steady pipeline of experiments across acquisition, onboarding and conversion
- Manage and scale paid and owned channels toward CAC and payback targets
- Work with product and engineering on onboarding and activation tests
- Improve landing pages, pricing pages and signup flows
- Build automations that let a small team do more
- Document experiments so learnings compound
What you'll bring
- 3+ years in growth or performance marketing
- Experiments you can walk through, with numbers
- Comfort pulling and analysing your own data
- Experience across at least three channels
- Strong written communication
- Practical experience with AI and automation tools
Nice to have
- SQL
- Product-led growth experience
- Experience with Amplitude or Mixpanel
- Referral or viral loop experience
Pay
Base salary of $206k to $217k, depending on experience.
How this compares to real growth marketing job posts
- The pay range above is the middle half of published salaries on 7 full-time growth marketing posts on HeyMarketers in the last 12 months (median $209k). Posting a range gets more applicants, and several US states require it.
- Tools most often named: SQL (29% of posts), Generative AI (27% of posts), ChatGPT (25% of posts), Salesforce (22% of posts), Looker (22% of posts). Only list the ones the job really uses.
- 37% of the 57 open growth marketing roles right now are remote. Say clearly whether yours is remote, hybrid or on-site.
- Lead with outcomes the role owns. Candidates skim responsibilities and read what success looks like.