Lifecycle Marketing Manager job description
A template to copy and adapt. Hiring? Edit it for your company and post it free. Job hunting? Use it to check how your experience lines up.
About the role
We're hiring a Lifecycle Marketing Manager to turn signups into active, paying customers. You'll own our email, in-app and push programs and prove their impact on activation and retention.
What you'll do
- Own lifecycle strategy from onboarding through retention and win-back
- Build and test journeys in our customer engagement platform
- Define segments and triggers with data and product
- Write and test messages across email, in-app and push
- Measure every program against holdouts and report impact
- Keep deliverability and list health strong
- Work with product on activation and upgrade moments
What you'll bring
- 3+ years in lifecycle, CRM or email marketing
- Hands-on experience with Braze, Iterable, Customer.io, HubSpot or similar
- Programs you can show moved activation, conversion or retention
- Comfort with event data and segmentation
- Strong copywriting
- Experience running controlled tests
Nice to have
- SQL
- SMS and push experience
- Product-led growth experience
- Experience with Liquid or similar templating
Pay
Base salary of $151k to $240k, depending on experience.
How this compares to real lifecycle and email marketing job posts
- The pay range above is the middle half of published salaries on 5 full-time lifecycle and email marketing posts on HeyMarketers in the last 12 months (median $172k). Posting a range gets more applicants, and several US states require it.
- Tools most often named: Braze (35% of posts), Iterable (30% of posts), Generative AI (30% of posts), Salesforce (22% of posts), SQL (19% of posts). Only list the ones the job really uses.
- 40% of the 35 open lifecycle and email marketing roles right now are remote. Say clearly whether yours is remote, hybrid or on-site.
- Lead with outcomes the role owns. Candidates skim responsibilities and read what success looks like.