Marketing Operations Manager job description
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About the role
We're hiring a Marketing Operations Manager to own the systems, data and reporting behind our marketing.
What you'll do
- Own our marketing automation platform and its CRM integration
- Manage lead scoring, routing and lifecycle stages with sales ops
- Build campaign tracking, attribution and dashboards
- Maintain data quality, enrichment and compliance
- Evaluate, implement and integrate marketing tools
- Automate manual work across the marketing team
- Document systems and train the team
What you'll bring
- 3+ years in marketing operations
- Admin-level experience with HubSpot, Marketo or Pardot
- Experience with Salesforce or HubSpot CRM
- Strong data and reporting skills
- Experience with integrations and automation tools
- Clear documentation habits
Nice to have
- SQL
- Revenue operations experience
- Experience with Clay or enrichment tools
- Privacy and consent management
How this compares to real marketing operations job posts
- Tools most often named: Salesforce (57% of posts), Marketo (50% of posts), SQL (50% of posts), Generative AI (25% of posts), Clay (23% of posts). Only list the ones the job really uses.
- 33% of the 43 open marketing operations roles right now are remote. Say clearly whether yours is remote, hybrid or on-site.
- Lead with outcomes the role owns. Candidates skim responsibilities and read what success looks like.