Hire a marketing operations manager

Marketing operations managers run the systems, data and processes behind marketing: automation, CRM, attribution, lead routing and reporting. Here's when you need one and how to hire well.

Get a shortlist of 3 Post a job free

When to hire a marketing operations manager

Nobody trusts the marketing numbers
Leads take hours to reach sales, or never do
Every campaign needs a workaround in the CRM

What it costs

We don't have enough published salaries for this role yet to give a range.

Job post: Free
AI Talent Agent: $399 per role
Concierge recruiting: $6,000 flat

Recruiting agencies typically charge 20–25% of first-year salary.

How competitive it is

43 marketing operations roles are open on HeyMarketers right now, 33% of them remote. Companies hiring include Brex, Stripe, Klaviyo, ClassPass, Elastic. Good candidates have options, so move quickly and publish your pay range.

Tools other employers ask for: Salesforce (57%), Marketo (50%), SQL (50%), Generative AI (25%), Clay (23%).

What to look for

Admin-level experience with your automation platform and CRM
Systems they built or fixed, with time or money saved
Clear documentation habits
Comfort with data quality and integrations

Red flags

Wants to replace every tool on day one
No experience with your stack
Can't explain lead routing end to end

Questions to ask

Leads are taking hours to reach sales. How do you find out why?
Listen for: Tracing the flow step by step through forms, automation, enrichment and routing.
How do you set up lead scoring?
Listen for: Fit plus behaviour, validated against closed deals.
How do you decide whether to buy a new tool?
Listen for: Clear problem, total cost, integration and an exit plan.
What attribution model do you recommend?
Listen for: More than one, matched to the decision being made.

See all marketing operations manager interview questions · Job description template

The first 90 days

An audit of systems, data and routing
Fixes to the biggest data and routing problems
A dashboard the team uses every week

Full-time, fractional or freelance?

Full-time once you have several marketers and a real tech stack. A freelance ops consultant can fix a broken setup first.

Three ways to hire through HeyMarketers

Post a job, free: Reach marketers searching HeyMarketers and our weekly job alerts.
AI Talent Agent, $399 per role: Describe the role; the agent finds marketers in our talent pool who fit, checks they're interested, and sets up interviews.
Concierge, $6,000 flat: Our recruiters source, run video and live interviews, and send you three screened candidates within 10 business days. $1,500 to start, the rest when you hire.

Start with Concierge Try the AI Talent Agent Post a job free

Questions

How much does it cost to hire a marketing operations manager?

Hiring through HeyMarketers: posting a job is free, the AI Talent Agent is $399 per role, and Concierge recruiting is a flat $6,000 per full-time hire, compared with the 20–25% of first-year salary agencies typically charge.

Should I hire a full-time or fractional marketing operations manager?

Full-time once you have several marketers and a real tech stack. A freelance ops consultant can fix a broken setup first.

How long does it take to hire?

With Concierge you get a shortlist of three screened candidates within 10 business days. Job posts and the AI Talent Agent depend on the role and how quickly you review candidates.

Are you a marketing operations manager yourself? Read the career guide.