Product Marketing Manager job description
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About the role
We're hiring a Product Marketing Manager to own how we position and launch our product. You'll work closely with product, sales and marketing, and spend real time with customers.
What you'll do
- Own positioning and messaging for your product area
- Plan and run launches with product, marketing and sales
- Run customer research and win-loss analysis
- Build sales enablement: pitch, demo story, battle cards and objection handling
- Track competitors and keep the team informed
- Review website, onboarding and campaign copy for message consistency
- Measure launch impact on adoption and pipeline
What you'll bring
- 3+ years in product marketing, ideally in software
- Positioning work you can walk through, including the research
- Launches you've run end to end
- Excellent writing and presentation skills
- Experience working with sales teams
- Comfort with ambiguity and many stakeholders
Nice to have
- Experience in our market
- Pricing and packaging work
- Product-led growth experience
- Analyst relations
Pay
Base salary of $172k to $229k, depending on experience.
How this compares to real product marketing job posts
- The pay range above is the middle half of published salaries on 23 full-time product marketing posts on HeyMarketers in the last 12 months (median $200k). Posting a range gets more applicants, and several US states require it.
- Tools most often named: Generative AI (25% of posts). Only list the ones the job really uses.
- 48% of the 98 open product marketing roles right now are remote. Say clearly whether yours is remote, hybrid or on-site.
- Lead with outcomes the role owns. Candidates skim responsibilities and read what success looks like.