Event Marketing Manager job description
A template to copy and adapt. Hiring? Edit it for your company and post it free. Job hunting? Use it to check how your experience lines up.
About the role
We're hiring an Event Marketing Manager to run the events and experiences that build relationships with our customers and create pipeline.
What you'll do
- Own our event calendar across conferences, field events and webinars
- Plan and produce events end to end, from strategy to follow-up
- Partner with sales on target accounts, invitations and follow-up
- Manage event budgets, vendors and contracts
- Promote events across email, social and partners
- Measure pipeline and ROI by event
- Develop new formats like dinners, workshops and community events
What you'll bring
- 3+ years in event or field marketing
- Events you've run end to end with results
- Strong project and vendor management
- Experience working closely with sales
- Budget management experience
- Willingness to travel
Nice to have
- B2B software experience
- Virtual event platform experience
- Experience hosting a company conference
- Community-building experience
How this compares to real event and field marketing job posts
- Tools most often named: Salesforce (48% of posts), Marketo (26% of posts), Pardot (26% of posts), Tableau (13% of posts), Generative AI (13% of posts). Only list the ones the job really uses.
- 37% of the 30 open event and field marketing roles right now are remote. Say clearly whether yours is remote, hybrid or on-site.
- Lead with outcomes the role owns. Candidates skim responsibilities and read what success looks like.