Hire an event marketing manager
Event marketing managers plan and run conferences, field events, dinners and webinars that build relationships and create pipeline. Here's when you need one and how to hire well.
When to hire a event marketing manager
- Events are a big line in the budget and nobody owns the results
- Sales wants more in-person meetings with target accounts
- You're planning your own conference or roadshow
What it costs
We don't have enough published salaries for this role yet to give a range.
- Job post
- Free
- AI Talent Agent
- $399 per role
- Concierge recruiting
- $6,000 flat
Recruiting agencies typically charge 20–25% of first-year salary.
How competitive it is
30 event and field marketing roles are open on HeyMarketers right now, 37% of them remote. Companies hiring include Shield AI, Shieldai, Datadog, Harvey, Stripe. Good candidates have options, so move quickly and publish your pay range.
Tools other employers ask for: Salesforce (48%), Marketo (26%), Pardot (26%), Tableau (13%), Generative AI (13%).
What to look for
- Pipeline from events they ran, not attendance alone
- Real plans and run-of-shows from past events
- Budget and vendor management
- A strong partnership with sales
Red flags
- Measures success in badge scans
- Every conference is worth attending
- No follow-up process
Questions to ask
How do you decide which conferences to attend?
Listen for: Audience fit, cost per opportunity and past results.
Tell me about something that went wrong on-site.
Listen for: Calm problem solving and backup plans.
How do you get sales to follow up on event leads?
Listen for: Agreed process before the event and fast handoff.
How would you run a dinner for 15 target accounts?
Listen for: Targeting, invitation, host prep and follow-up.
See all event marketing manager interview questions · Job description template
The first 90 days
- An event calendar ranked by pipeline potential
- A follow-up process agreed with sales
- One small targeted event, like a dinner, run end to end
Full-time, fractional or freelance?
Full-time when events are a core program. Event agencies and freelance producers suit occasional events.
Questions
How much does it cost to hire an event marketing manager?
Hiring through HeyMarketers: posting a job is free, the AI Talent Agent is $399 per role, and Concierge recruiting is a flat $6,000 per full-time hire, compared with the 20–25% of first-year salary agencies typically charge.
Should I hire a full-time or fractional event marketing manager?
Full-time when events are a core program. Event agencies and freelance producers suit occasional events.
How long does it take to hire?
With Concierge you get a shortlist of three screened candidates within 10 business days. Job posts and the AI Talent Agent depend on the role and how quickly you review candidates.
Are you a event marketing manager yourself? Read the career guide.