Marketing résumés / Brand Manager
Brand Manager résumé: an example, and the keywords employers ask for
We read 185 brand and communications job posts on HeyMarketers to see which skills, tools and experience companies ask for. Here's what they want, and an example résumé that shows it.
Keywords employers ask for
Share of 185 brand and communications job posts on HeyMarketers that mention each skill or tool. Use the ones that are true for you, in the words employers use, so applicant tracking systems and recruiters find them.
Skills
- 66%Stakeholder management
- 51%Positioning and messaging
- 47%Public relations
- 35%Influencer and creator marketing
- 35%Product launches
- 34%AI tools
- 29%Budget management
- 19%Brand strategy
- 12%Attribution and measurement
- 11%Team leadership
- 9%A/B testing and experimentation
- 9%Events
Tools
- 11%Asana, Jira or Notion
- 11%Instagram
Experience asked for (median)
8 years
71% of posts give a number
Example: Brand and Communications Manager résumé
The numbers are examples of the shape a strong bullet takes. Use your own, and keep each bullet to one result. Show the brand and press results with names: outlets, campaigns, partners. Brand hiring managers want to see taste and proof you can run a process.
How to structure a marketing résumé
- One page, two at most
- Put your most recent and relevant roles first. Drop roles older than 10 to 15 years unless they matter for this job.
- A summary that says what you're great at
- Two or three lines: your specialty, years of experience, the kind of company, and your best result.
- Results, not duties
- Every bullet starts with a verb and ends with a number: revenue, pipeline, signups, conversion, traffic, cost.
- Tools and skills in plain words
- List the platforms you've used for real. Recruiters search résumés for exact tool names.
- Links
- Portfolio, writing samples, case studies or the accounts you grew. Marketing is easy to show, so show it.
Questions
- What skills should a brand and communications résumé include?
- The skills brand and communications job posts on HeyMarketers mention most are stakeholder management, positioning and messaging, public relations, influencer and creator marketing and product launches. The most requested tools are Asana, Jira or Notion and Instagram. Include the ones you have real results with, in the same words.
- How much experience do brand and communications jobs ask for?
- 71% of brand and communications posts state a number of years, and the median ask is 8 years. Junior roles usually ask for 1 to 3, senior roles 5 or more.
- What do brand and communications jobs pay?
- Full-time brand and communications roles on HeyMarketers that publish pay have a median of $216k, with most between $181k and $248k.