Marketing résumés / Content Marketing
Content Marketing résumé: an example, and the keywords employers ask for
We read 56 content marketing job posts on HeyMarketers to see which skills, tools and experience companies ask for. Here's what they want, and an example résumé that shows it.
Keywords employers ask for
Share of 56 content marketing job posts on HeyMarketers that mention each skill or tool. Use the ones that are true for you, in the words employers use, so applicant tracking systems and recruiters find them.
Skills
- 70%Stakeholder management
- 41%AI tools
- 39%Content strategy
- 39%Positioning and messaging
- 29%Copywriting
- 29%SEO
- 25%Budget management
- 23%Brand strategy
- 23%Product launches
- 20%Public relations
- 18%Events
- 18%Sales enablement
Tools
- 21%Asana, Jira or Notion
- 13%Instagram
Experience asked for (median)
5.5 years
71% of posts give a number
Example: Content Marketing Manager résumé
The numbers are examples of the shape a strong bullet takes. Use your own, and keep each bullet to one result. Link to 3 to 5 writing samples, and say what each one did for the business: traffic, signups, deals influenced.
How to structure a marketing résumé
- One page, two at most
- Put your most recent and relevant roles first. Drop roles older than 10 to 15 years unless they matter for this job.
- A summary that says what you're great at
- Two or three lines: your specialty, years of experience, the kind of company, and your best result.
- Results, not duties
- Every bullet starts with a verb and ends with a number: revenue, pipeline, signups, conversion, traffic, cost.
- Tools and skills in plain words
- List the platforms you've used for real. Recruiters search résumés for exact tool names.
- Links
- Portfolio, writing samples, case studies or the accounts you grew. Marketing is easy to show, so show it.
Questions
- What skills should a content marketing résumé include?
- The skills content marketing job posts on HeyMarketers mention most are stakeholder management, AI tools, content strategy, positioning and messaging and copywriting. The most requested tools are Asana, Jira or Notion and Instagram. Include the ones you have real results with, in the same words.
- How much experience do content marketing jobs ask for?
- 71% of content marketing posts state a number of years, and the median ask is 5.5 years. Junior roles usually ask for 1 to 3, senior roles 5 or more.