What skills should a social media and community résumé include?

The skills social media and community job posts on HeyMarketers mention most are stakeholder management, influencer and creator marketing, AI tools, community building and budget management. The most requested tools are Instagram, TikTok, Sprout Social or Hootsuite and Asana, Jira or Notion. Include the ones you have real results with, in the same words.

How much experience do social media and community jobs ask for?

76% of social media and community posts state a number of years, and the median ask is 5 years. Junior roles usually ask for 1 to 3, senior roles 5 or more.

Marketing résumés / Social Media Manager

Social Media Manager résumé: an example, and the keywords employers ask for

We read 63 social media and community job posts on HeyMarketers to see which skills, tools and experience companies ask for. Here's what they want, and an example résumé that shows it.

Keywords employers ask for

Share of 63 social media and community job posts on HeyMarketers that mention each skill or tool. Use the ones that are true for you, in the words employers use, so applicant tracking systems and recruiters find them.

Skills

68%Stakeholder management
59%Influencer and creator marketing
40%AI tools
30%Community building
22%Budget management
22%Positioning and messaging
22%Product launches
21%Public relations
19%Content strategy
14%Attribution and measurement
14%Paid media
13%A/B testing and experimentation

Tools

48%Instagram
33%TikTok
16%Sprout Social or Hootsuite
11%Asana, Jira or Notion

Experience asked for (median)

5 years

76% of posts give a number

Example: Social Media Manager résumé

Summary

Social media manager with 5 years growing brand accounts on TikTok, Instagram and LinkedIn. Grew a TikTok account from zero to 250k followers and ran creator partnerships with 60+ creators.

Experience bullets

Grew TikTok from zero to 250k followers in 12 months with a 3-posts-a-week series format.
Ran a creator program with 60 creators, producing 300 videos and a 4x lift in branded search.
Lifted Instagram engagement rate from 1.2% to 3.8% by moving to short video and community replies.
Built the social calendar, approval process and reporting dashboard for 5 channels.
Launched a customer community of 8,000 members that now answers 30% of support questions.

The numbers are examples of the shape a strong bullet takes. Use your own, and keep each bullet to one result. Link to the accounts you ran and give follower and engagement numbers before and after. Name the platforms and tools (Sprout Social, Hootsuite, CapCut, Canva).

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How to structure a marketing résumé

One page, two at most: Put your most recent and relevant roles first. Drop roles older than 10 to 15 years unless they matter for this job.
A summary that says what you're great at: Two or three lines: your specialty, years of experience, the kind of company, and your best result.
Results, not duties: Every bullet starts with a verb and ends with a number: revenue, pipeline, signups, conversion, traffic, cost.
Tools and skills in plain words: List the platforms you've used for real. Recruiters search résumés for exact tool names.
Links: Portfolio, writing samples, case studies or the accounts you grew. Marketing is easy to show, so show it.

Questions

What skills should a social media and community résumé include?: The skills social media and community job posts on HeyMarketers mention most are stakeholder management, influencer and creator marketing, AI tools, community building and budget management. The most requested tools are Instagram, TikTok, Sprout Social or Hootsuite and Asana, Jira or Notion. Include the ones you have real results with, in the same words.
How much experience do social media and community jobs ask for?: 76% of social media and community posts state a number of years, and the median ask is 5 years. Junior roles usually ask for 1 to 3, senior roles 5 or more.

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