What skills should a paid acquisition résumé include?

The skills paid acquisition job posts on HeyMarketers mention most are paid media, budget management, attribution and measurement, stakeholder management and AI tools. The most requested tools are TikTok, Google Ads, Excel or Google Sheets, Google Analytics and SQL. Include the ones you have real results with, in the same words.

How much experience do paid acquisition jobs ask for?

82% of paid acquisition posts state a number of years, and the median ask is 5 years. Junior roles usually ask for 1 to 3, senior roles 5 or more.

What do paid acquisition jobs pay?

Full-time paid acquisition roles on HeyMarketers that publish pay have a median of $166k, with most between $142k and $199k.

Marketing résumés / Paid Media

Paid Media résumé: an example, and the keywords employers ask for

We read 103 paid acquisition job posts on HeyMarketers to see which skills, tools and experience companies ask for. Here's what they want, and an example résumé that shows it.

Keywords employers ask for

Share of 103 paid acquisition job posts on HeyMarketers that mention each skill or tool. Use the ones that are true for you, in the words employers use, so applicant tracking systems and recruiters find them.

Skills

85%Paid media
80%Budget management
75%Attribution and measurement
73%Stakeholder management
61%AI tools
59%A/B testing and experimentation
50%Funnel and conversion optimization
34%Positioning and messaging
17%Product-led growth
16%Demand generation
14%Influencer and creator marketing
11%Team leadership

Tools

27%TikTok
21%Google Ads
15%Excel or Google Sheets
13%Google Analytics
10%SQL
10%Tableau
9%Instagram
9%Looker

Experience asked for (median)

5 years

82% of posts give a number

Typical pay (median)

$166k

See the paid acquisition salary guide

Example: Performance Marketing Manager résumé

Summary

Performance marketer managing $4M a year across Google, Meta, TikTok and LinkedIn. Scaled spend 3x at a DTC brand while keeping blended CAC flat.

Experience bullets

Scaled monthly paid spend from $100k to $350k across Meta, Google and TikTok while holding blended CAC within 5% of target.
Launched a creative testing system (20 new ads a week) that found 3 winning concepts and cut CPA 28%.
Moved measurement from last-click to incrementality tests and a media mix model, shifting $600k to higher-return channels.
Built LinkedIn ABM campaigns for 400 target accounts that influenced $2.1M in pipeline.
Owned budget pacing and weekly ROAS reporting to finance and the founders.

The numbers are examples of the shape a strong bullet takes. Use your own, and keep each bullet to one result. Always give spend levels and efficiency (CAC, ROAS, payback). A hiring manager wants to know the budget size you can run.

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How to structure a marketing résumé

One page, two at most: Put your most recent and relevant roles first. Drop roles older than 10 to 15 years unless they matter for this job.
A summary that says what you're great at: Two or three lines: your specialty, years of experience, the kind of company, and your best result.
Results, not duties: Every bullet starts with a verb and ends with a number: revenue, pipeline, signups, conversion, traffic, cost.
Tools and skills in plain words: List the platforms you've used for real. Recruiters search résumés for exact tool names.
Links: Portfolio, writing samples, case studies or the accounts you grew. Marketing is easy to show, so show it.

Questions

What skills should a paid acquisition résumé include?: The skills paid acquisition job posts on HeyMarketers mention most are paid media, budget management, attribution and measurement, stakeholder management and AI tools. The most requested tools are TikTok, Google Ads, Excel or Google Sheets, Google Analytics and SQL. Include the ones you have real results with, in the same words.
How much experience do paid acquisition jobs ask for?: 82% of paid acquisition posts state a number of years, and the median ask is 5 years. Junior roles usually ask for 1 to 3, senior roles 5 or more.
What do paid acquisition jobs pay?: Full-time paid acquisition roles on HeyMarketers that publish pay have a median of $166k, with most between $142k and $199k.

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