What skills should a growth marketing résumé include?

The skills growth marketing job posts on HeyMarketers mention most are stakeholder management, A/B testing and experimentation, attribution and measurement, funnel and conversion optimization and AI tools. The most requested tools are Excel or Google Sheets, SQL, Looker, Asana, Jira or Notion and Salesforce. Include the ones you have real results with, in the same words.

How much experience do growth marketing jobs ask for?

66% of growth marketing posts state a number of years, and the median ask is 5 years. Junior roles usually ask for 1 to 3, senior roles 5 or more.

What do growth marketing jobs pay?

Full-time growth marketing roles on HeyMarketers that publish pay have a median of $206k, with most between $168k and $209k.

Marketing résumés / Growth Marketing

Growth Marketing résumé: an example, and the keywords employers ask for

We read 127 growth marketing job posts on HeyMarketers to see which skills, tools and experience companies ask for. Here's what they want, and an example résumé that shows it.

Keywords employers ask for

Share of 127 growth marketing job posts on HeyMarketers that mention each skill or tool. Use the ones that are true for you, in the words employers use, so applicant tracking systems and recruiters find them.

Skills

72%Stakeholder management
51%A/B testing and experimentation
50%Attribution and measurement
48%Funnel and conversion optimization
46%AI tools
41%Paid media
39%Budget management
35%Positioning and messaging
28%Demand generation
27%Go-to-market
25%Lifecycle and retention
18%Marketing automation

Tools

28%Excel or Google Sheets
24%SQL
16%Looker
15%Asana, Jira or Notion
14%Salesforce
11%Google Ads
9%Marketo
9%TikTok

Experience asked for (median)

5 years

66% of posts give a number

Typical pay (median)

$206k

See the growth marketing salary guide

Example: Growth Marketing Manager résumé

Summary

Growth marketer with 5 years at consumer and PLG companies. Runs a weekly experiment cadence across acquisition, activation and referral, and has shipped 120+ A/B tests.

Experience bullets

Ran 60 experiments in a year across onboarding, pricing page and paid landing pages, lifting trial-to-paid conversion from 9% to 14%.
Rebuilt the referral program, which now drives 17% of new signups at a third of paid CAC.
Owned a $900k paid budget across Google, Meta and TikTok, scaling spend 2x while holding payback under 6 months.
Built the growth dashboard in SQL and Amplitude that the team used for weekly prioritization.
Worked with product and engineering to ship an activation checklist that raised week-1 retention 11 points.

The numbers are examples of the shape a strong bullet takes. Use your own, and keep each bullet to one result. Show your experiment volume and your win rate, and the metric you moved. Growth hiring managers want to see how you choose what to test.

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How to structure a marketing résumé

One page, two at most: Put your most recent and relevant roles first. Drop roles older than 10 to 15 years unless they matter for this job.
A summary that says what you're great at: Two or three lines: your specialty, years of experience, the kind of company, and your best result.
Results, not duties: Every bullet starts with a verb and ends with a number: revenue, pipeline, signups, conversion, traffic, cost.
Tools and skills in plain words: List the platforms you've used for real. Recruiters search résumés for exact tool names.
Links: Portfolio, writing samples, case studies or the accounts you grew. Marketing is easy to show, so show it.

Questions

What skills should a growth marketing résumé include?: The skills growth marketing job posts on HeyMarketers mention most are stakeholder management, A/B testing and experimentation, attribution and measurement, funnel and conversion optimization and AI tools. The most requested tools are Excel or Google Sheets, SQL, Looker, Asana, Jira or Notion and Salesforce. Include the ones you have real results with, in the same words.
How much experience do growth marketing jobs ask for?: 66% of growth marketing posts state a number of years, and the median ask is 5 years. Junior roles usually ask for 1 to 3, senior roles 5 or more.
What do growth marketing jobs pay?: Full-time growth marketing roles on HeyMarketers that publish pay have a median of $206k, with most between $168k and $209k.

See 107 open growth marketing jobs

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